As November arrives in Southern Italy, the competitive pace of the 2025/2026 season is intensifying. U.S. Lecce recently announced that it has established an official regional partnership with Xing Kong Sports, covering the entire 2025/26 season. The agreement has now entered the implementation phase, with related media and operational matters proceeding concurrently.
This collaboration is widely seen as a structural adjustment in Lecce's regional communication strategy. As one of the more consistent teams in Serie A in recent years, Lecce is not only strengthening its competitive positioning but also exploring new models of synergy with digital platforms to enhance its reach in key overseas markets. Xing Kong Sports' technical expertise in content operations and its advantages in regional penetration are among the core reasons for this partnership.
It is understood that the primary goal of the collaboration is to improve match schedule visibility in the Asian region. With the current season entering its second phase, the team's tactical adjustments, squad changes, and player fitness have become focal points of external attention. According to Lecce's management, Xing Kong Sports will assist in the multi-language consolidation and rapid dissemination of select match information, enabling regional fans to access team-related news more efficiently, rather than relying on traditional channels with greater latency.
In addition to informational support, upgrading content presentation is another crucial component of the partnership. Xing Kong Sports plans to design more mobile-friendly platform display formats for Lecce within regulatory compliance, including a streamlined content delivery system for updates such as training ground activities, coaching staff perspectives, and player technical analysis. The club believes that introducing such "instant information modules" can increase the frequency of engagement and participation among regional fans.
In terms of digital interaction, both parties are discussing the launch of themed activities related to key fixtures, such as in-depth content features around derby matches and critical relegation rounds. An insider from the club stated that this will further enrich the team's communication structure in the regional market, providing fans with more touchpoints for fan engagement beyond just watching the games.
Editor: Yuan Ruichen
